
Increase Client Retention with Custom Gifts
Once we gain a client, we want to keep that client, right? For some businesses, this isn’t always the easiest thing to do. It takes strategy, organization and drive to manage these relationships to ensure that your client comes back to you time and time again. According to the Harvard Business School, increasing customer retention rates by 5 percent increases profits by 25 percent to 95 percent. Even the lower end of that number is considerable, and well worth striving for. There are a number of strategies for retaining clients, and one of the most important ones is reciprocity.
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